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Welcome to proline

A Family Owned &
Operated Business

Proline Industrial, a family owned and operated business, is a leading provider of quality industrial equipment, accessories and consumables to professional engineers throughout New Zealand. Founded in 1997, we have evolved into a trusted partner for welders, engineers and workshop owners alike across the industrial sector.

Many years of industry experience combined with access to key national and international suppliers enable the team at Proline Industrial to provide the optimal solution for your industrial equipment needs.

Our commitment to customer satisfaction drives our success. With a dedicated team of experts, we deliver high-quality products and services that meet the evolving needs of our customers. We understand that reliability and cost-effective solutions are paramount in today's competitive market, and we are here to deliver precisely that.

At Proline Industrial, we set ourselves apart by offering:

  1. High-Quality Industrial Equipment: We offer a comprehensive range of top-tier industrial equipment, including welders, generators, compressors, cleaners and other small workshop equipment. Our products are sourced from reputable manufacturers to ensure durability and high performance.
  2. Free Technical Advice & Assistance: We provide our customers with technical expertise and guidance at no cost. Our team is readily available to offer assistance, ensuring you have the support you need for informed decision-making.
  3. Back-Up Service & Repairs: We ensure our customers have peace of mind with our reliable and prompt backup and repair services. When issues arise, we're here to swiftly resolve them, minimising downtime and disruptions
  4. Hire Equipment: No matter your needs, we provide flexible hire equipment options throughout New Zealand. Whether it's for peak production demands or backup during critical projects, we've got you covered!
  5. 24/7 Online Ordering: We offer 24/7 online ordering for your convenience, ensuring you can place orders whenever suits you. Our user-friendly website makes it easy for you to access our products anytime anywhere.
  6. Industrial Equipment Trade-Ins: We provide equipment trade-in options, allowing you to upgrade your equipment as needed. Our process is straightforward and designed to offer flexibility in machinery upgrade options
  7. Fast Delivery Service NZ Wide: Our efficient delivery network guarantees timely access to our products, no matter where you are in the country. We also offer free freight on any orders placed online over $50!

Save money and streamline your operations with one reliable industrial equipment partner – contact us today! 0800 699 353 | sales@prolineindustrial.co.nz | www.prolineindustrial.co.nz 

Our Solutions

A Complete Welding Supply Package

  • Free Technical Advice & Assistance
  • Hire Equipment for Most Applications
  • 24 hrs Online Shopping Facility
  • Money-Back Guarantee
  • Trade-In on your Old Welding Equipment
  • Fast Delivery Service Anywhere in New Zealand
  • Flexible Finance or Hire 2 Buy Deals
  • After Hours Service In Emergencies
  • Second Hand Equipment Options
  • Back Up Service & Repairs on all Types of Welding Equipment
Our Range

We Stock a huge range of both light engineering and robust industrial Mig Welders along with Mig Robotics and Mig Wire Feeders. Including many leading brands such as Lincoln, Strata, Telwin & Weltech. We also stock a full range of consumables & accessories such as Mig Torches, Parts and Mig Wires. All our Mig Welders have been carefully chosen to offer you a great performance to price ratio.

Helpful Resources

Knowledge Hub

Explore and stay informed with Proline Industrial. Dive into our Knowledge Hub for expert advice, industry updates, and practical how-to guides tailored for New Zealand professionals.

Limited Time: $300 Discount Code with Every Strata AdvanceCut80 and AdvanceCut125 Purchase

23/07/2025 / Welding Equipment

From 21 July to 31 August 2025, Proline Industrial is offering a $300 consumables credit with every purchase of an AdvanceCut80 or AdvanceCut125 plasma cutter. This exclusive deal is your opportunity to maximise value while upgrading your cutting setup. The credit comes as a one-time use discount code, delivered by email at the end of the week in which you purchase your cutter. It can be redeemed on a wide range of plasma consumables — including nozzles, electrodes, tips, and torches — and is valid for 12 months from the issue date. Whether you're a workshop professional or heavy-duty fabricator, this limited-time offer gives you the freedom to restock on the essentials you need, exactly when you need them.

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Proline Industrial Now Accepts Farmlands Card Online!

19/03/2025 / Welding Equipment

Great news for Farmlands Cardholders! Proline Industrial now accepts Farmlands Card payments online, making it even easier for you to shop for industrial supplies. Whether you're purchasing essential tools, safety gear, or spare parts, you can now enjoy the convenience of charging your order directly to your Farmlands account. Plus, take advantage of our latest deals, including free freight on all online orders over $50. Learn how to use your Farmlands Card at checkout and start saving today!

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Exploring Welding Fume Extraction at Trinder Group

24/01/2024 / Welding Equipment

Trinder Engineers, under the leadership of Kerry Hill, is pioneering health and safety advancements in industrial welding with a keen focus on advanced fume extraction technologies. Insights from the team highlight the tangible improvements these innovations bring to the workplace. The company's commitment to transcending standard health and safety norms marks a significant shift towards prioritizing employee well-being and setting new industry benchmarks.

Read More
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If you require products that do not feature on this site, feel free to submit an enquiry or give us a call, as we are able to source almost anything relating to welding!

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